As one of the oldest department store retailers in the UK and Channel Islands, de Gruchy enjoys a reputation that stretches far beyond their landmark building in Saint Helier, Jersey.
Retail and leisure industry experts Caulder Moore created a new store design for the well-known brand, which was unveiled in September 2016 as part of a £15m investment and extensive 18-month refurbishment programme.
Caulder Moore designed a new shopping experience for the department store that embraces the motto of the brand – ‘forever inspired’. The vision for the project was to capture the style, surprise, individuality and confidence of the brand in an aspirational shopping experience.
Revitalising a 200 year old department store
The new retail environment is split over two floors totalling 54,000 sq ft. An additional 20,000 sq ft of retail space is also being constructed to the side of the store and will launch when the development completes in 2017.
The new design embraces the historical elements of the listed building, whilst stripped back fittings and layout gives the space a fresh, timeless feel. Part of the reinvention was also to look at the customer experience of the store, in which Caulder Moore created and redefined the architectural strategy and store layout. After reviewing and relocating circulation points and customer walkways, the new centralised double escalator connects customers between fashion accessories and shoe avenue, to women’s fashion on the 1st floor.
Solus Ceramics worked with Caulder Moore by supplying flooring tiles to the main shopping areas. The team selected dazzling white tiles from the Tierra range in a 600x600mm size and a natural finish.
Beautiful and practical, Tierra combines chic style and technical prowess
The white Bakett tile features a smooth matt finish embellished with silky flecks and shimmering streaks that gently reflect ambient light.
A practical, full-bodied porcelain product, the Tierra range is ideally suited to high traffic commercial areas, fusing fantastic aesthetic style with high durability and slip resistance.
The tiles possess a smooth surface, with a subtly dappled finish. Each shade showcases slight variation with light tonal flourishes that add individual movement to each piece.
The largest retail outlet in the Channel Islands, de Gruchy is set to enjoy the next 200 years of success with this beautifully refurbished store.
Photography courtesy of Caulder Moore
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