Since the Olympic Games left London spellbound in 2012, the stadium that has become the home of West Ham United has been transformed from an Olympic venue to a multi-use football and athletic stadium.

Charged with designing permanent hospitality spaces, strategic design consultancy 20.20 needed to balance the needs of stakeholders such as West Ham United, Newham Borough Council and UK Athletics, while creating innovative spaces that were fitting for the legacy of the stadium.

Rustic limestone effect tiles from the Vittorio range were used in the reception area

Using their expertise in sports stadia projects, the designers brought nine unique spaces to life, developing a commercial hospitality offering that celebrates as well as it serves; flexing to suit any multi-purpose event in the sports calendar without losing the legacy of 2012.

Solus Ceramics were delighted to work with 20.20, supplying a huge variety of material throughout the club, including many restaurants and bars, each of which were designed to evoke the clubs heritage and east London roots.

The Royal East, which celebrates the iconic events and outstanding achievements of east London, features a contemporary design that takes inspiration from the area’s regal connections, from the Royal Docks to the Boleyn Grounds.

Honeycomb is a stunning hexagon themed range

The chic and elegant bar, as well as the reception area, features dynamic hexagon tiles from the popular Honeycomb range. A warm trio of honeyed autumnal colours were selected, which perfectly complements the majestic and timeless space.

The Forge 1895 celebrates the craftsmanship of the Thames Ironworks’ founding fathers and features a variety of interesting porcelain materials, from the stunning marble effect Masterpiece range as seen on many of the feature walls, to the chic style of the concrete effect Monolith range.

Finally, in the sweeping entrance of The Arnold Hills, large format 1200x1200mm speckled tiles from the Vittorio range take centre stage, welcoming guests with a beautiful inset logo.

Following a public and jury vote, the London Stadium won StadiumDB’s Stadium of the Year Award 2016, voted for by a jury of five experts.

Images by GG Archard

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