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JLR Lusail

World's biggest multi-level JLR showroom is launched

Project Name

JLR Lusail

Project Sector

Car showrooms

Completion Date

01/08/2019

Client

JLR

Description

Solus was thrilled to be involved with the world’s biggest multi-level Jaguar Land Rover showroom. The 7,800sqm state-of-the-art showroom in Lusail City showcases a wide array of premium Solus products.


Requirement

Supply tiles throughout the scheme, including the reception, lounge and display areas.


Tiles Used

Bespoke tiles specific for JLR projects.


Outcome

An inspiring fusion of contemporary and classic design has been used to create the world’s largest multi-level Jaguar Land Rover showroom, perfectly reflecting the luxury car manufacturer’s iconic brand.

The impressive facility located in the city of Lusail not only catches the eye, but also the imagination, resulting in a truly unique and exhilarating experience for its discerning clientele.

Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover vehicles in the State of Qatar, was the driving force behind the sumptuous 7,800sqm showroom.

It boasts state-of-the-art lighting systems, pioneering vehicle design personalisation studios, luxurious customer lounges, a Jaguar Land Rover boutique, and the first Special Vehicle Operations centre in the Middle East.

The showroom is distinguished by a modern grey façade, which smoothly transitions into a soaring, symmetric, sharp-edged 32-storey tower.

Solus was delighted to supply porcelain tiles which feature throughout the scheme, from the opulent walnut effect floor tiles in the reception and lounge areas, to the beautifully chic beige material applied to the vehicle display area.

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