Aura of opulence at Clifton Arms Hotel

Matched in grandeur only by the building’s exterior, the groundfloor has been treated to a chic and sophisticated reinvention, immediately evident to guests as they journey through the traditional revolving doors into the opulent lobby.

Adorned with a sensational feature floor composed of Solus’ Pattern040 tiles, the reception’s entrance offers a subtle nod to the hotel’s Victorian heritage, and an enticing hint of the splendour that awaits.

Dean McCluskey, Projects Director at APM Design, said: “The stately exterior of the Clifton Arms Hotel creates a lasting first impression, which we were very keen to emulate in the reception.  

The Pattern040 tiles that Solus recommended from the Program 2 range fit the bill perfectly. Their timeless appearance and soft tones elicit a subtle yet unforgettable sense of occasion, setting the scene for the rest of the space.”

Emphasising the elaborate detail of the nostalgic range, Solus’ stone-inspired Merged tiles sit adjacent, their gentle speckles creating a calm and serene ambiance. The range forms a pathway to heart of the hotel, where it is present, along with Pattern040, in the communal spaces and corridors

Pattern040 is also featured in the luxurious bar where the tiles form an eye-catching apron around the counter. Their muted hues perfectly complement the surrounding coastal-inspired palette of blue, grey, sand, fawn, and ecru, augmenting the relaxed aura that envelops the gently lit space. 

The elegant furnishings and subtle décor of the neighbouring seating area mirror the chroma of the bar, while a statement wall composed of glossy aqua-toned Serner tiles from Solus’ Vigil range provides an intriguing addition.

For visitors keen to enjoy the hotel’s fine cuisine and delicious wines, the greatly extended and lavishly decorated dining room offers a bright and airy atmosphere, where guests are treated to picture-perfect views of the scenic Lytham seafront.

The hotel’s sumptuous aesthetics extend to the ladies’ washroom where Solus’ wood-design Choice tiles from the Junction range have been laid to great effect on the floor.

Seamlessly replicating their authentic counterpart, the neutral shades of the porcelain planks serve to enhance the dazzling beauty of Solus’ Rosary tiles which bedeck the wall behind the sleek vanity unit. The intricate mosaic reflects the appearance of a flower, while the iridescent hues of smoke, dove, and fawn that adorn the delicate glass create a truly unforgettable ‘wow’ factor.