World’s biggest JLR showroom is launched in Lusail, Qatar
- Project name
- Jaguar Land Rover Lusail
- Project sector
- Corporate
- Completion date
- 01/06/19
- Client
- Alfardan Premier Motors Co. LLC
An inspiring fusion of contemporary and classic design has been used to create the world’s largest multi-level Jaguar Land Rover showroom, perfectly reflecting the luxury car manufacturer’s iconic brand.
The impressive facility located in the city of Lusail not only catches the eye, but also the imagination, resulting in a truly unique and exhilarating experience for its discerning clientele.
Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover vehicles in the State of Qatar, was the driving force behind the sumptuous 7,800sqm showroom.
It boasts state-of-the-art lighting systems, pioneering vehicle design personalisation studios, luxurious customer lounges, a Jaguar Land Rover boutique, and the first Special Vehicle Operations centre in the Middle East.
The striking showroom perfectly complements the breathtaking panorama it enjoys within the sprawling metropolis of Lusail, which is currently being built almost entirely from scratch ahead of the World Cup in 2022. The futuristic city is scheduled to host the opening match and finals of the renowned tournament in its magnificent 80,000-capacity Lusail Iconic Stadium.
General Manager for Alfardan Premier Motors Samer Bou Dargham said: "This showroom is the largest in the world for Jaguar Land Rover; a reflection that was born from our passion to revolutionise the customer experience not only in the region, but the world over, so that the Alfardan Premier Motors name continues to be synonymous with unmatched sales and after sales services. In the next chapter of our journey , we will continue to meet our new and loyal customers' evolving needs and aspirations."
A beautiful blend of understated elegance and undeniable luxury allows JLR's range of supercars to take centre stage
The showroom is distinguished by a modern grey façade, which smoothly transitions into a soaring, symmetric, sharp-edged 32-storey tower.
Inside, glass, walnut and neutral tones feature prominently, perfectly conveying the prestigious car maker's ARCH design standards, which have been adopted worldwide.
Solus was delighted to supply porcelain tiles which feature throughout the scheme, from the opulent walnut effect floor tiles in the reception and lounge areas, to the beautifully chic beige material applied to the vehicle display area.
This was made possible by the highly skilled corporate operations team at Solus' UK headquarters, which has unrivalled logistics experience delivering materials for projects all over the world.