Alexandra Theatre

Description

Developed by the in-house design team, the new stalls entrance area at the Alexandra Theatre in Birmingham has been designed to evoke the art deco heritage of the original building. Photography by Solus

Tiles Used

Solus supplied an array of natural effect porcelain tiles to create the impactful floor effect

Outcome

As part of a £650k revamp and full rebrand in 2018, The Alexandra Theatre in Birmingham received a complete facelift to the historic Grand Circle, an overhaul of the dressing rooms, window improvements and a brand new exterior facade.

As part of the works, the Old Foyer was also refurbished, with a new design scheme and general improvements to the serving area. Solus supplied an array of natural effect porcelain tilesm which were laid in a interesting zig-zag pattern.

Lisa Mart, New Alexandra Theatre Director, said: “Since opening its doors in 1901, The Alexandra Theatre has become one of the most important and much-loved buildings in Birmingham.

Although we have been working steadily to make improvements internally, our dated external appearance has always masked both the luxurious atmosphere of our Piano Bar as well as the beauty of our stunning 1930s Art Deco auditorium.

“Therefore, we are incredibly excited to have secured the investment to relaunch the venue in a way that not only modernises our external appearance but also celebrates our history by returning to our original name The Alexandra.”