| Project Name | Chalayan |
|---|---|
| Project Sector | Retail |
| Completion Date | 01/01/2015 |
| Client | Your Studio |
Description
Located at 2 Bourdon Street in London's Mayfair district, Chalayan is the first London based retail store of the acclaimed fashion designer Hussein Chalayan. Solus worked with the designer to supply bespoke cut triangle shaped floor tiles to the store, helping to create an iconic interior in the process.
Tiles Used
Tiles from the Purity Collection and Porcelain Solid Basics range were used to create the unique floor pattern.
Outcome
ZCD Architects, who designed the store in collaboration with Hussein Chalayan and his team, based the design of the store on the concept of ‘a shop within a shop’, and the notion of stepping into another world. The minimal design, punctuated by two objects – a transformative black boat hull table and a slick black cash desk with digital timer set flush into its surface, define the sleek ambience of the space.
White and black floor tiles by Solus complement stark white walls, a bright, luminous lighting arrangement and an architectural black frame that wraps around the interior of the store. Drawn from the luxurious Porcelain Solid Basics range, the floor tiles were bespoke crafted from existing 600x1200mm large format tiles into unique triangle shaped tiles.
The process, which involved advanced water jet cutting technology, was managed by the team at Solus, and delivered to the exact specifications required by the designers. An interesting and innovative bespoke format, the triangle tiles echo the design language that the architects have developed over the past 10 years whilst working alongside Chalayan retaining a strong brand consistency from product to store.
