Dominque Ansel Bakery

Description

Solus has added a touch of flavour to the new Dominique Ansel Bakery in London, the first European location for the world-renowned pastry chef, with the installation of stylish floor tiles.

Tiles Used

Tiles were selected from the wood effect Heartwood range.

Outcome

Most widely known as the creator of the Cronut®, Chef Dominique has bakeries in New York and Tokyo and wanted to bring his famed pastry shop across the pond to the UK.

With this in mind, London-based design agency ‘& Create’ worked in conjunction with TGP consulting to implement the design concept.

Philip Marshall, Creative Director of & Create, commented: “Part of the design brief was to ensure that the aesthetics of the new London bakery were kept in line with the existing New York and Tokyo stores.

“Having previously worked on numerous projects, I contacted Solus who recommended the use of its Heartwood range. The range features realistic wood effect prints that capture the organic beauty of natural timber planks, such as age rings and knots, but also offers all the benefits of a porcelain tile.

“This meant that, unlike natural wood that can stain and scuff, the Heartwood range would not only preserve its appearance throughout its lifetime, but would be simple to maintain and could withstand the heavy footfall of a busy bakery. ”