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Ethos Foods

Design with a cool contemporary ethos

Project Name Ethos Foods
Project Sector Hospitality
Completion Date 01/01/2014
Client I-AM

Description

Ethos foods is a modern self service fast food restaurant in the heart of central London that serves deliciously different meat free cuisine in a beautiful and chic environment. Solus were delighted to have their tiles specified by design experts I-AM, who worked alongside founder and COO Jessica Kruger, to create the interior design and overall branding of Ethos Foods to bring the concept to life.


Tiles Used

Tiles from the Replicate range were used throughout the main public areas.


Outcome

Designed with the customer firmly in mind, the interior and layout of Ethos Foods was carefully planned to encourage customer flow and provide a fresh take of buffet style dining.

Replicate is an exciting product, inspired by oxidised metal, cement textures and flaking plaster. Each tile produced, features a wonderful variation of tone that when used in a wide-open floor space evokes a great deal of character. In addition, Solus also supplied a huge range of other products including glossy white walls tiles and floor tiles in the WCs. The interior of the restaurant is highlighted by touches of blue, gold and silver, which are reflected in the contemporary furniture and luxurious fittings.

To complement this theme Solus supplied a bespoke tile etched with the brands’ logo, which was set with an elegant metallic infill. James Coates, I-AM Designer team leader, said: “The key focus of the restaurant design is built around the idea of ‘fruit of the forest’, related to the natural ingredients used in the food.

We also wanted to communicate the idea of abundance, as you would find in a forest. Materials including: ceramic tiles; Iroko timber; brass and stainless steel; black port laurent and white calacatta marble; were used for the counter and food display pods.”

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