Lululemon Regent Street

Description

With design led by Bisset Adams architects, the new lululemon store in the heart of Regent Street is a stunning retail concept featuring tiles from Solus. The new flagship space heralds an exciting chapter for the premium Canadian sportswear brand, which is rapidly building its European customer base. Solus worked with the designer to supply bespoke cut triangle shaped floor tiles to the store, helping to create an iconic interior in the process.

Tiles Used

Distinctive tiles from the Animation, Cosmopolitan and Rockface ranges were selected.

Outcome

Bisset Adams acted as lead design architects for the new lululemon flagship store in the heart of Regent Street. The new flagship store heralds an exciting chapter for the premium Canadian sportswear brand, which is rapidly building its European customer base.

The listed facade of the building was stripped back and remodelled and the lift and stairs reconfigured to improve customer flow to the first floor cafe, community space and yoga class area. The store features a digital movement feature, which translates customers’ yoga poses into a psychedelic flow of moving colour. The first floor also features a UV fitting room where guests can see how reflective features on their clothes look at night.

Solus were delighted to supply white marble effect tiles from the stunning Animation range to the project, which were used in various areas of the store. The bright white tiles feature natural inspired grey veins, which perfectly replicate the iconic qualities typically seen in genuine marble slabs. The Matt R9 finish, which was selected for this project is ideal for busy commercial spaces, offering good slip resistance and an easy to maintain appearance.

Shoppers who visit the store will experience “a sense of calm” as they walk through the door into a “haven of cool clean greys and marbles with hints of decadent bronze”.