| Project Name | Virgin Holidays |
|---|---|
| Project Sector | Retail |
| Completion Date | 01/01/2016 |
| Client | Your Studio |
Description
Solus were delighted to work with the talented team at Your Studio, to supply tiles to their brand new Virgin Holidays retail concept. The new store, which opened in The Trafford Centre in Manchester earlier this year, is shaking up the travel sector with a totally new take on how customers book their holidays.
Tiles Used
Beautiful 600x600mm tiles from the Chiltern Stone range were selected in a Lappato finish.
Outcome
As a strategy-led design studio, Your Studio approached the project with immersive research, consumer profiling and mapping out the different customer journeys.
This led to the design being influenced by the likes of airline lounges and hotel receptions, giving the customer a taste of their holiday before they even set foot on a plane. From upper class seats, to a VIP lounge, comfortable seating, cabanas and a bar, the concept facilitates an easy-going experience changing the focus of the store from transaction to experience.
Solus supplied beautiful, bright cream tiles from the Chiltern Stone range to the project. The range, which is renown for its authentic natural appearance, is characterised by delicate salt and pepper speckles and light tonal differences. 600x600mm tiles in a Lappato finish were selected by the design team and used throughout the centre of the store. The Lappato finish offers a subtle sheen that is akin to a dappled gloss effect, creating a pleasantly reflective surface.
Your Studio are working with Virgin Holidays on the nationwide roll out of the concept, and Solus are excited to be involved with other locations across the country.
